Needlwork helps operators understand brand health, identify growth drivers, and make better capital allocation decisions — from a single data upload.
Brand Growth Index
June 2026
Top 38th percentile
Channel Intel
Capital Yield
Insights
Organic revenue share rose 14% to 18% — above the category median.
Meta growth driver score declined 8 points while spend held flat.
How it works
No integrations. No pipelines. No dashboards to configure. Upload and act.
Share a CSV or Excel file with revenue, channel spend, retention metrics, and order data. No integration required.
BGI scores, channel attribution, capital efficiency, and benchmark comparisons are computed automatically each period.
Channel-level recommendations, capital allocation guidance, and an executive summary ready to share.
Brand Growth Index
BGI is a composite brand health score built on five pillars: revenue health, acquisition efficiency, customer retention, channel diversity, and brand velocity. Tracked every period so you see the trajectory, not just the snapshot.
BGI Score
Strong
Channel contribution to revenue growth
~30–38% of revenue growth
~24–32% of revenue growth
~18–24% of revenue growth
~14–20% of revenue growth
Channel Intelligence
Attribution modeled per period. Each channel gets a contribution range, marginal yield, saturation score, and trend. The signal, not just the spend.
Know before you commit budget whether a channel is building momentum or approaching diminishing returns.
Capital Efficiency
Marginal yield, saturation curves, and allocation guidance per channel. See where additional spend returns something versus where it is already saturated.
Highest marginal yield
Influencer
3.4× revenue per incremental rupee
Near saturation
Meta
Diminishing returns above current spend
Underinvested
Affiliate
Response curve shows room to scale
Insights Engine
5 to 8 prioritized insights per period, built from the data. What happened, why it happened, and what to do next.
Organic revenue share rose 14% to 18% — above the category median.
Organic above median — lagging indicator of brand equity. Protect it through retention investment.
Meta growth driver score declined 8 points while spend held flat.
Audit creative and audience targeting before increasing Meta budget.
Repeat purchase rate is 12% above your prior-year average.
Scale CRM flows that are already working. LTV has runway.