Demo data shown. Figures are illustrative and do not represent a real business.
Intelligence Briefing
Jan 24 – Dec 25 (24 months)
Brand Growth Index
Detail →Your Brand Growth Index improved to momentum (72, +0.8 pts), brand demand is cooling, the highest-priority action is reducing spend on Meta Ads.
high confidenceRevenue
₹29.3L
INR
Ad Spend
₹4.9L
INR
Blended MER
5.98×
78th pct · industry median 3.2×
Brand Demand
View details →Momentum
Consumer demand is cooling for your brand.
Organic Revenue Share
74/100
Rising · 24 periods
Direct Revenue Share
69/100
Rising · 24 periods
Google Branded Search
73/100
Rising · 24 periods
Amazon Branded Search
68/100
Rising · 24 periods
Channel Performance Summary
How your channels contributed to performance
| Channel | Revenue | ROAS | Recommendation |
|---|---|---|---|
| Meta Adspaid | ₹7.1L | 2.62× | Reduce |
| Google Adspaid | ₹6.9L | 3.14× | Scale |
| Organicorganic | ₹5.1L | — | — |
| Directorganic | ₹3.3L | — | — |
| Emailowned | ₹2.4L | — | — |
| WhatsAppowned | ₹86K | — | — |
What Changed This Period
Jan 24 – Dec 25 (24 months)
Meta yield down 7% vs two periods ago
Warning· Meta AdsEvery rupee spent on Meta is returning less revenue than it did two periods ago, before the middle period recovered partially.
Meta approaching its economic ceiling
Warning· Meta AdsCurrent spend is within range of the point where additional budget stops being profitable at your contribution margin.
Branded search rising while Google revenue is flat
Opportunity· Google AdsBranded search volume has trended up over recent periods, but Google's own revenue hasn't responded proportionally, consistent with rising brand interest not yet fully captured.
Email is a top-3 yield channel on a small spend base
Opportunity· EmailThis channel has no media cost and consistently produces high-margin revenue relative to its operating cost.
BGI Pillar Breakdown
Score across the six core pillars
Benchmarked vs Fashion & Apparel
Trend Over Time
24 periods of brand growth data
Executive Takeaway
Momentum overall. The highest-priority action right now is to reduce spend on Meta Ads.