Demo data shown. Figures are illustrative and do not represent a real business.
Category Comparison
You outperform 78% of Fashion & Apparel
Based on blended yield (revenue per unit spent) — the single clearest read on whether your marketing is profitable at the blended level.
Ahead of category on Blended Yield (MER), Repeat Purchase Rate, and Customer Acquisition Cost; Revenue Growth Rate is what's holding you back.
How Acme Apparel compares to other Fashion & Apparel brands on Needlwork, based on anonymized, aggregated category data.
Momentum tier
Overall Brand Growth Index — see Brand Intelligence for the full pillar breakdown.
Supporting metrics
Blended Yield (MER)
Total revenue divided by total marketing spend this period.
The single clearest read on whether your marketing is profitable at the blended level, before splitting credit by channel.
You
5.98×
Median
3.20×
Top 25%
5.00×
Top 10%
6.80×
Revenue Growth Rate
Period-over-period revenue growth.
Growing revenue in isolation doesn't tell you if you're winning — knowing whether your growth rate is ahead of or behind category peers does.
You
6.4%
Median
15.0%
Top 25%
28.0%
Top 10%
42.0%
Repeat Purchase Rate
Share of orders placed by returning customers.
A durable brand earns repeat purchases without paid reminders — this is the clearest signal of whether customers are coming back on their own.
You
40.9%
Median
35.0%
Top 25%
52.0%
Top 10%
68.0%
Customer Acquisition Cost
Marketing spend divided by new customers acquired.
CAC in isolation means nothing without knowing what peers in your category are paying for the same customer.
You
₹590
Median
₹720
Top 25%
₹540
Top 10%
₹380
Category benchmarks are computed from anonymized, aggregated data across brands in the same industry. No individual brand's data is ever shown to another customer. Bands widen or narrow as more brands contribute data over time.