Demo data shown. Figures are illustrative and do not represent a real business.
Brand Intelligence
A single score that shows how healthy your marketing engine is.
Current Score
0/ 100vs Nov 25
BGI Tier
MomentumBrand health improved 0.8 pts. Retention Health is the primary growth lever.
Score Trajectory
Your BGI has climbed for three consecutive periods. Momentum is building.
Previous Score
71
Change
+0.8
Trend
Confidence
High
Periods
24
At a Glance
Focus Area
Customer retention is in a healthy range.
Retention Health is your lowest-scoring pillar at 67/100. Bringing it above 70 could add approximately 1 points to your overall BGI score. Your strongest area is Revenue Health at 78.
67
/ 100
What's Driving the Change
vs Nov 25
Acquisition improved 4.8 pts
Positive ImpactAcquisition improved this period. Your paid channels are now generating more revenue per unit spent, a healthy signal for sustainable growth.
Brand Velocity declined 3.0 pts
Negative ImpactRevenue growth is decelerating. Recent periods are growing more slowly than earlier ones, and the brand may be plateauing.
Retention Health improved 2.0 pts
Positive ImpactMore customers are coming back to buy again. Improving retention is one of the most efficient levers for long-term brand growth, and this is a positive signal.
Revenue Health declined 1.5 pts
Negative ImpactRevenue growth slowed this period. If this continues, it will become a larger drag on your overall brand score.
Brand Demand declined 1.5 pts
Negative ImpactFewer customers appear to be actively seeking your brand by name this period. Organic share, direct traffic, or branded search softened. Unlike paid performance, this reflects underlying brand pull.
Channel Diversity declined 0.6 pts
Negative ImpactRevenue concentration increased this period. A larger share is now coming from fewer channels, which creates exposure if your top channel underperforms.
Pillar Overview
28% of BGI
Is your revenue growing sustainably?
↓ 1.5
78
/ 100
What this measures
Looks at whether your revenue went up or down compared to last period, and how that compares to what brands in your industry typically see.
Key Takeaway
Revenue growth slowed this period.
Watch Out For
If this continues, it will become a larger drag on your overall brand score.
What To Do
Revenue is healthy. Continue monitoring for any deceleration.
Industry Context
Seasonal dips are normal in fashion. Compare to the same period prior year.
Trend
↓ DecliningScore Contribution
22.2 pts
Contributing 22.2 of 28 possible points (28% weight)
Benchmark
3.8%
revenue growth rate
24% of BGI
Is the cost of acquiring a new customer competitive?
↑ 4.8
69
/ 100
What this measures
Measures your cost of acquiring a new customer (CAC) against the industry benchmark, plus whether that cost is trending up or down.
Key Takeaway
Acquisition improved this period.
Why It Matters
Your paid channels are now generating more revenue per unit spent, a healthy signal for sustainable growth.
What To Do
Audit spend by channel. Reduce budget on channels with ROAS below your break-even threshold and shift it toward channels with consistent positive returns.
Trend
↑ ImprovingScore Contribution
16.4 pts
Contributing 16.4 of 24 possible points (24% weight)
Benchmark
vs. Fashion & Apparel
24% of BGI
How often do customers come back and buy again?
↑ 2.0
67
/ 100
What this measures
Tracks what share of your orders come from returning customers, compared to the industry benchmark.
Key Takeaway
More customers are coming back to buy again.
Why It Matters
Improving retention is one of the most efficient levers for long-term brand growth, and this is a positive signal.
What To Do
Set up or audit your post-purchase email sequence. Offering a loyalty incentive or subscription option on high-AOV SKUs is typically the most effective retention move.
Industry Context
Fashion retention is 25-45%. Seasonal promotions drive spikes that may not reflect durable loyalty.
Trend
↑ ImprovingScore Contribution
15.9 pts
Contributing 15.9 of 24 possible points (24% weight)
Benchmark
40.9%
repeat purchase rate
10% of BGI
How resilient is your revenue mix across channels?
↓ 0.6
70
/ 100
What this measures
Measures how spread out your spend is across different channels.
Key Takeaway
Revenue concentration increased this period.
Watch Out For
A larger share is now coming from fewer channels, which creates exposure if your top channel underperforms.
What To Do
Channel mix is diversified. Continue investing in owned channels (email, SMS) to reduce dependency on paid platforms over time.
Data Quality
Full data, 6 channels tracked
Trend
↓ DecliningScore Contribution
6.7 pts
Contributing 6.7 of 10 possible points (10% weight)
Benchmark
No category benchmark exists for channel diversity. It's computed internally from your own data, not compared against other brands.
10% of BGI
Is revenue growth accelerating or slowing?
↓ 3.0
74
/ 100
What this measures
Looks at whether your revenue growth rate is speeding up or slowing down across recent periods (year-over-year when enough history exists).
Key Takeaway
Revenue growth is decelerating.
Watch Out For
Recent periods are growing more slowly than earlier ones, and the brand may be plateauing.
What To Do
Growth pace is stable. Focus on preventing deceleration rather than forcing acceleration.
Data Quality
Year-over-year trend (seasonally comparable)
Trend
↓ DecliningScore Contribution
7.0 pts
Contributing 7.0 of 10 possible points (10% weight)
Benchmark
No category benchmark exists for brand velocity. It's computed internally from your own data, not compared against other brands.
5% of BGI
Are customers actively seeking your brand by name?
↓ 1.5
71
/ 100
What this measures
Measures organic and direct revenue share plus branded search intensity (Google and Amazon) against your own history, not other brands, since reliable cross-brand benchmarks for this don't exist yet.
Key Takeaway
Fewer customers appear to be actively seeking your brand by name this period.
Watch Out For
Organic share, direct traffic, or branded search softened. Unlike paid performance, this reflects underlying brand pull.
What To Do
Brand demand is strong and stable. Protect it with consistent brand-building activity, not just performance spend.
Data Quality
Full data, all four signals available
Trend
↓ DecliningScore Contribution
3.6 pts
Contributing 3.6 of 5 possible points (5% weight)
Benchmark
No category benchmark exists for brand demand. It's computed internally from your own data, not compared against other brands.
BGI Trend Over Time
24 periods · Average 64.5
BGI Score History
Most recent periods
| Period | Score | Change | Tier |
|---|---|---|---|
| Dec 25 | 72 | +0.8 pts | Momentum |
| Nov 25 | 71 | +0.7 pts | Momentum |
| Oct 25 | 70 | +0.6 pts | Momentum |
| Sep 25 | 70 | +0.4 pts | Momentum |
| Aug 25 | 69 | +0.6 pts | Momentum |
| Jul 25 | 69 | +0.6 pts | Momentum |
Brand Growth Index combines six weighted pillars into a single 0-100 score. Each pillar is scored independently against your own history and, where a reliable industry benchmark exists, your category peers, then combined using the weights below.
Revenue Health
28%Is your revenue growing sustainably?
Acquisition
24%Is the cost of acquiring a new customer competitive?
Retention Health
24%How often do customers come back and buy again?
Channel Diversity
10%How resilient is your revenue mix across channels?
Brand Velocity
10%Is revenue growth accelerating or slowing?
Brand Demand
5%Are customers actively seeking your brand by name?
Revenue Health
28.5%
Acquisition
23.8%
Retention Health
23.8%
Channel Diversity
9.5%
Brand Velocity
9.5%
Brand Demand
5.0%
BGI Score
0-100
Signal Anomalies
spend
Moderate signal