Demo data shown. Figures are illustrative and do not represent a real business.
Channel Intelligence
Channels
6 active · ₹26.2L total revenue
Immediate Action
1
₹7.2L
+4.6%2.67x ROASMeta yield down 7% vs two periods ago
Monitor
1
₹7.0L
+4.1%3.20x ROASBranded search rising while Google revenue is flat
No Action
0No channels are in a steady hold state right now.
Awaiting Data
5
₹2.5L
+6.4%Email is a top-3 yield channel on a small spend base
₹88K
+6.4%₹5.2L
+7.1%₹3.4L
+6.4%Direct revenue share has grown for three consecutive periods
SMS / RCS
No data uploaded yet
Meta Ads
Reduce↑ ImprovingMeta yield down 7% vs two periods ago
Revenue
₹7.2L
+4.6% vs prior
Spend
₹2.7L
+7.5% vs prior
ROAS
2.67x
vs 2.75x prior
Revenue Contribution
30–38%
NAE attribution · sources mostly agree
Likely CAC
₹960
₹859–₹1K
Recommended Action
Reduce
Marginal return on Meta has fallen to roughly 1.7×, below the ~1.8× breakeven point at your contribution margin, and spend is closing in on its economic ceiling. Reallocating a portion of this budget toward Google Ads, which still has meaningful headroom, is likely to lift blended returns.
Confidence
Medium
What Changed
Revenue grew 5% vs prior period on higher spend.
Why It Matters
Performance was consistent with prior period.
Response Curve
Supporting evidence for the recommendation above. Illustrates shape and headroom, not a target spend figure.
beta = 0.620 · R² = 0.81 · 24 periods
At a Glance
Marginal ROAS
1.66x
per additional ₹1 spent
Saturation Point
₹2.8L
Estimated ceiling before returns turn unprofitable
Headroom
Low
Limited room for more scale
Signals
Efficiency Drop
Meta yield down 7% vs two periods ago
Every rupee spent on Meta is returning less revenue than it did two periods ago, before the middle period recovered partially.
Evidence
- Current yield: 2.75x
- Prior yield: 2.95x
- Decline: 7%
Saturation
Meta approaching its economic ceiling
Current spend is within range of the point where additional budget stops being profitable at your contribution margin.
Evidence
- Saturation: 95%
- Assumed margin: 55%
Revenue and Spend Trend
Key Takeaway
Marginal return on Meta has fallen to roughly 1.7×, below the ~1.8× breakeven point at your contribution margin, and spend is closing in on its economic ceiling. Reallocating a portion of this budget toward Google Ads, which still has meaningful headroom, is likely to lift blended returns.